Report Published: "Portable Players in Canada"
As Canadian consumers increasingly prefer multifunctional portable devices to single-purpose ones, dedicated devices such as e-readers, MP3 and multimedia players have been losing ground to tablets and smartphones. Tablet adoption grew by 400% in Canada in just over a year and a half, whilst e-readers increased penetration by only 200% over the same time period, according to Ipsos Reid's Mobil-ology study in January 2013. On average, Canadians reported using their smartphones 222 times per...
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