Cat Food in the United Kingdom - New Market Study Published
Cat food sales have seen falls in the key dry and wet cat food categories in volume terms as a result of consumers tightening their belts and looking to save money where possible. This has been balanced by the continuing strength in treats. Value sales were bolstered simply by inflation and are not a sign of growth in this category of pet care. Unit prices have been driven by a sharp rise in commodity prices which affected all animal feed.
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