Cider/Perry in Belgium - New Market Report
Cider/perry has been on a rather negative growth path for many years, declining in total volume by 2% for the second consecutive year during 2012. One of the main reasons for this ongoing adverse performance in the category is the high level of competition coming from sparkling wine. However, the recent success of non-alcoholic cider in Belgium, coupled with the rather intense new product development from the biggest player in the category Stassen-a company which was acquired by Heineken NV...
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