"Puig SL in Beauty and Personal Care (World)" Now Available at Fast Market Research
Puig SL, a Spain-based beauty company primarily in fragrances, is seeking to expand its international markets in order to reduce dependency on weak Western European markets where historically it has generated sales; at the same time it is looking to strengthen its premium position as mass-market conditions harden. However, it is a privately-owned company that may lack the scale to push into these new areas, especially as the global BPC market is becoming characterised by consolidation.
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