New Market Study, "Tourism Flows Domestic in Kenya", Has Been Published
Domestic tourism experienced significant growth in 2012; much higher than the negative CAGR of 1% in the review period. This can largely be attributed to the growing per capita incomes in the country, which were responsible for the burgeoning middle-classes, who sustained the growth of domestic tourism. Amongst all the bed nights spent by East African tourists within Kenyan hotels in 2012, 95% were accounted for by Kenyans. For this reason, the Kenya Tourism Board has stepped up its domestic...
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