Market Report, "RTD Tea in Saudi Arabia", Published
Ready to drink tea's growth is mainly down to health and wellness awareness, especially amongst the young population, and to the fact that hot tea is a very popular drink which Saudis have been drinking traditionally. Moreover, companies such as Lipton have become quite transparent in offering clear nutritional information regarding their products as well as using it as a marketing tool. RTD tea is considered a quite healthy beverage as on average sweeteners only represent 3% of its content.
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