Cause-related Marketing: Does Your Medical Practice Have a Heart?
Women’s Health Associates didn’t start giving to charity for marketing purposes. The Kansas City-based women’s clinic was doing a staff fundraiser for Susan G. Komen’s Race for the Cure when an opportunity arose to involve its patients. “Our staff decorated speculums as part of an internal contest,” says WHA’s Sylvia Haverty, with a laugh. “One of the staff suggested it may be fun to display them in the waiting room and allow patients to contribute to the cause as well....
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