"Rtds/High-Strength Premixes in Morocco" Now Available at Fast Market Research
Since the appearance of RTDs/high-strength premixes in Morocco in 2003, the category has been completely dominated by the Smirnoff Ice spirit-based RTDs brand, which remains the only brand available in RTDs/high-strength premixes. Furthermore, volume sales of the Smirnoff Ice brand remain limited to high-income consumers due to its high unit price in comparison with other types of alcoholic drinks. In addition, the limited presence of the brand in both off-trade and on-trade channels and the...
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