Homewares in Germany - New Market Report
Whilst the size of households in Germany decreases, the overall number of them is increasing; thus the demand for regular household products and homewares is also growing. As of 2012, there were 40 million households in Germany, up from 39.8 million in 2007. The rising number of households is positively impacting homewares sales, as is the current lifestyle trend of turning the kitchen into an active part of people's social lives.
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