New Market Report: Germany Pharmaceuticals & Healthcare Report Q1 2014
Since the adoption of the Arzneimittelmarkt-Neuordnungsgesetz (AMNOG) bill in 2011, Germany's health technology assessment and reimbursement decision-making bodies have taken an increasingly hard line when determining whether a new drug provides added value to patients in comparison with existing therapies. The result is that companies have to accept a non-negotiable reference price for their products or not to market their drug in Germany at all. Either option significantly restricts pharmaceutical companies' revenue streams and threatens returns on innovation.
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