New Market Study Published: Smoking Tobacco in Estonia
RYO tobacco appeals mainly to price-sensitive consumers, as RYO cigarettes unit prices are generally much lower than ready-made cigarettes. In addition, RYO tobacco enables smokers to prepare unfiltered cigarettes, sales of which are forbidden in Estonia. Pipe tobacco is a niche product in Estonia. This is primarily consumed by elderly or middle aged/younger male consumers who live alternative lifestyles. In general, the majority of both RYO and pipe tobacco is consumed by male smokers.
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