Video Games in Romania - New Market Report
Video games continued to witness dynamic retail value sales growth, as Romanians become more familiar with the use of electronic gadgets. Consequently, the nascent category posted a 21% increase in constant value sales in 2012 to reach RON200 million. The strong performance was supported by the economic recovery, which increased consumers' willingness to spend on discretionary goods. In 2012, sales of video games software reached 300,000 units.
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