Report Published: "Fruit/Vegetable Juice in Australia"
Fruit/vegetable juice total volumes declined by 1% in 2012 to reach 706 million litres. This performance was in line with the review period negative CAGR of 1% in volume terms. Growth in off-trade value terms was also flat. The soft performance was driven by increasing consumer awareness that fruit/vegetable juice was not necessarily the purely healthy option espoused by manufacturers and health professionals given the high sugar content of many juices. The key differentiating attribute of...
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