Report Published: "Pet Care in Portugal"
Pet care sales increased significantly in both volume and current value terms over the review period. Pet food saw marketing activities for a large number of new, innovative products, frequent range extensions for leading brands, thus creating consumer awareness. Cat food and dog food showed the most potential and pet treats registered a good performance; however, there was a polarisation of brands with premium and economy products gaining popularity, with mid-priced products losing share. The...
View full press release