Full-Service Restaurants in Malaysia - New Market Research Report
A stronger inflation rate and slightly dampened economic growth in Malaysia caused full-service restaurants to see slower value growth in 2012. Consumers were more careful about spending money on dining out, particularly at full-service restaurants with higher-priced food products. Hence, more players were offering discounts and promotions in the form of set meals at different day parts to attract larger numbers of consumers in 2012.
View full press release