New Market Study, "Peru Pharmaceuticals & Healthcare Report Q1 2014", Has Been Published
Compared with other second tier markets in Latin America, Peru's pharmaceutical market has generated the least interest among multinationals. Its low per capita spending on drugs, weakening currency, and local authorities' bias towards non-equivalent generic products all mean multinationals have an undesirable market position. However, as the Peruvian government has not established a comprehensive medicine pricing system, pharmaceutical companies can generate rapid sales growth, particularly from the country's out-of-pocket spending sector. In addition, Peru's investor-friendly business environment, healthcare sector investment...
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