"Fast Food in Switzerland" Now Available at Fast Market Research
Consumer health awareness continues to increase amongst Swiss consumers. Ever since the correlation between fast food and weight problems was confirmed, the category has been under severe scrutiny from competitors, the media and consumers. The increasing problem of child obesity (one in five children in Switzerland are classified as overweight and this rate has trebled in 20 years) has strongly influenced the development of the category and forced operators to seek healthier alternatives.
View full press release