"Rtds/High-Strength Premixes in Switzerland" Now Available at Fast Market Research
RTDs/high strength premixes continued to register positive volume growth during 2012, with growth supported by price promotions, a broader availability of economical imported products and the growing consumer demand for light and sweet alcoholic beverages generally. With the exception of spirit-based RTDs, all RTDs/high-strength premixes categories continued to suffer in 2012 from the effects of the so-called alcopop tax which was implemented in Switzerland in 2004, although the category still...
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