Dog Food in Germany - New Market Research Report
In 2013, similar volume growth and slightly better value growth can be expected in dog food. The category is predicted value growth of 2% to reach sales of EUR1.2 billion. In a mature and saturated category like dog food in Germany, an annual growth rate of between 1-2% can be considered quite positive. As no new major trends emerged in 2012, existing ones will likely continue to shape the category in 2013, one of these being rising demand for functional...
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