Eyewear in Singapore - New Study Released
In 2013, eyewear saw volume and value growth, especially in tandem with the rise in myopia rates in Singapore. Moreover, consumers are increasingly brand conscious, leading to their willingness to purchase more premium brands of eyewear, especially spectacle frames and sunglasses. Eyewear manufacturers have been introducing their range of products with enhanced features to attract consumers, thus leading to the rise in both volume and value sales in 2013.
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