New Market Research Report: SC Johnson & Son Inc in Home Care (World)
SC Johnson's specialist orientation in home care lends the company a premium angle in terms of its products and brands. While innovation remains high in developed markets where consumers are increasingly economising, the company's activity appears to be lagging in emerging markets where consumers are becoming increasingly sophisticated and knowledgeable. Diversification in brand portfolio may be beneficial for the company to remain competitive in both developed and emerging markets.
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