New Market Report: Mobile Phones in Japan
The ongoing switch to smartphones is the key trend in mobile phones. The move to smartphones was largely driven by strong demand for high-tech devices which serve multiple platforms, such as communication, e-readers, imaging devices, in-car entertainment and online shopping. Smartphones accounted for the majority of new product offerings by the top three mobile carriers in 2012. As these mobile carriers play a central role in distributing mobile phones in Japan, this accelerated the switch to...
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