Recent Study: Contact Lenses in Taiwan
Contact lenses was the fastest-growing product type in eyewear in Taiwan. Demand and growth is primarily concentrated in daily disposable lenses. Convenience and appearance benefits are the key features that attract Taiwanese consumers to use contact lenses, especially those aged 18 to 35. In both value and volume terms, contact lenses sales maintained healthy growth throughout the review period with rates rising in 2013 as eye care awareness rises and fashion trends support steady demand.
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