Market Report, "Chilled Processed Food Packaging in Germany", Published
Convenience and health and wellness were the most important factors that contributed to the growth in chilled processed food. Products had to incorporate both trends in order to be successful and to be accepted by consumers. Items, such as prepared salads, fresh cut fruit, chilled fresh pasta, chilled ready meals and chilled pizza, were popular as these offer a high level of convenience or are considered highly nutritious or both. Chilled processed food is generally regarded as healthier than...
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