Recently Released Market Study: Portable Players in Chile
Portable players posted a decline of 4% in retail volume sales in 2012 due to the weak performance of portable MP3 players and multimedia players. Portable media players struggled due to the strong impact of smartphones and the increasing use of tablets. The strong growth of smartphones weakened the demand for portable players. Due to the convenience and versatility of smartphones, most Chilean consumers use the device not only as a mobile phone but also as an MP3 and video...
View full press release