New Market Research Report: Thomas Cook Group Plc in Travel and Tourism (World)
Thomas Cook has seen an eventful year, with the implementation of a severe restructuring and turnaround programme after the financial difficulties faced in 2011. The company has reduced its brands from 85 to 30 and is now focused on sales in Western and Eastern Europe. While high street stores remain important to Thomas Cook, 195 have been closed in the UK and the company is aiming to increase its online revenue streams. The company recently unveiled a new brand logo...
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