Fast Food in Thailand - New Study Released
Fast food in Thailand exhibited double-digit growth of 10% in 2012. Thais increasingly exhibited fast-paced lifestyles, especially teenagers and people in urban areas. Fast food can serve the changing lifestyles of Thais well, particularly at busy breakfast times and lunch times. Moreover, fast food is very competitive. Numerous competitors are active in marketing activities. Companies frequently launch television advertising, offer new menus, create promotions and compete intensively in terms...
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