Fast Food in South Korea: New Research Report Available at Fast Market Research
Fast food recorded significant current value growth during 2012 as the number of outlets in the category increased substantially. In particular, burger fast food and convenience fast food recorded strong growth in the numbers of outlets during 2012, with these categories also driving overall current value growth in fast food. Over the course of the review period, South Korea's major fast food chains focused on expanding their target consumer groups by diversifying their menus and offering...
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