Pet Products in Italy: New Research Report Available at Fast Market Research
Current retail value sales were fairly stable in 2013 registering just a slight decline. Consumers continue to treat their pets as part of the family, and as such are becoming more prepared to invest in their health. This trend resulted in an increase in investment in pet healthcare and value sales increased by 4% in 2013. However, on the other side of things, dietary supplements sales fell 13% and cat litter and other pet products sales fell 3%.
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