Market Report, "Tobacco in Pakistan", Published
Rising awareness among the masses, financial constraints, illicit trade, the law and order situation and narrow margins affected volume sales of tobacco over the review period, with declining growth continuing in 2012. The controversial water pipe known as "sheesha" remains a cost effective substitute for tobacco, but its future remains uncertain, as in some parts of the country the sheesha is already banned. Volume sales were also adversely affected by the purchasing power of the masses, which...
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