"Gum in Croatia" Is Now Available at Fast Market Research
Gum is one of the packaged food categories with the smallest number of significant competitors, it is probably the most consolidated, and sees the least new launches. Until last year, it seemed that competitors had given up any fight for share. This has now changed, with Agrokor taking over the distribution of Trident by Cadbury; clearly aimed at dethroning Wrigley's at some point in the distant future.
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