Recently Released Market Study: Ice Cream in Hungary
Despite the repeated steep unit price increases, due to rising taxes, manufacturing and transport costs, ice cream will post outstanding sales growth for the second year in a row. Hungarians like to consume ice cream during the summer, and those who cannot afford the higher price of impulse ice cream opt for bulk versions that are more affordable. The availability and product range of private label ice cream is also expanding, which contributes to the sales performance of ice cream....
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