Gum in Belarus - New Market Report
Market trend in 2012, which remained even during the economic crisis, was consumers seeking new taste experiences when choosing gum. The strong trend is the shift of consumers towards more sophisticated tastes, with an increasing variety of different flavours. Consumers eagerly search for new, interesting flavours as well as appreciate value-added properties like longer-lasting formulas or tooth-whitening properties. In response, manufacturers are regularly expanding their portfolios by adding...
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