"Unilever Group in Packaged Food (World)" Published
Unilever has been engaged in a process of brand rationalisation as it reduces its large portfolio of brands to focus on a handful including Magnum and Knorr over secondary brands such as Skippy which it sold to Hormel in early 2013. In some cases however this has resulted in the loss of sales momentum such as in pasta sauces in Brazil. The company also continues to face declining sales in oils and fats in mature markets as consumers move back...
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