Ready Meals in Ireland - New Market Report
Ready meals experienced a fractional decline in 2013, with value sales just slipping below EUR271 million. This decline was despite strong growth levels being predicted in the previous report. The horsemeat scandal, which broke in early 2013, was the overwhelming factor that impacted upon sales. Frozen ready meals (8%) and chilled ready meals (7%) both experienced declines in value terms in 2013. Growth in chilled pizza (6%) and prepared salads (5%) helped to limit the decline in the overall...
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