Oils and Fats in Ecuador - New Market Study Published
As Ecuadorians' interest in consuming healthier products continues and has increased in 2013, oils and fats is a category which has seen a switch in consumption. However, instead of opting for just "light" versions of existing brands, consumers have become more demanding, seeking products which provide health benefits, thus increasing their consumption of products like sunflower and olive oil. This trend can be seen among middle, middle-high and upper-income groups, with lower-income consumers...
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