"Meal Replacement in Venezuela" Published
In Venezuela, meal replacement is led by slimming products which account for 92% of total volume sales in 2013. Slimming products, such as those offered by Industrias Alimenticias Mc Laws (Ni una dieta mas) and Vida Herbal Suplementos Alimenticios CA (Herbalife), are regarded as a luxury given the fact that high prices make them affordable only for a niche of affluent consumers. Convalescence has also seen limited possibilities for expansion due to high prices and strong competition from...
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