New Market Report: Other Dairy in Pakistan
In 2013, other dairy only consisted of coffee whiteners (liquid and dehydrated), condensed milk and cream. Pakistani consumers continue to perceive other dairy products as processed (hence less fresh) than milk. Some busy urban consumers switched from milk to coffee whiteners, as it is more convenient to store at room temperature, whereas milk requires refrigeration. Many consumers have now started using liquid coffee whiteners such as Tarang and Tea Milk. Similarly, condensed milk is preferred...
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