Corporate Strategies in Major Appliances : Looking for Growth Beyond the Traditional - New Market Research Report
The shopping spree that started after the economic crisis, continued in 2012 and 2013 in consumer appliances, however, this time even local players already well positioned in growth markets decided to look outside and gain a piece of the global pie. In an already tough global competitive environment characterised by sluggish growth, this intensified the competition even further and growth had to be sought not only in emerging markets, but also in other categories and market segments...
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