New Market Research Report: Traditional Toys and Games in Australia
In 2012, traditional toys and games were subject to value growth of 2% to reach A$1.5 billion. Strong sales in lower-priced toy collectables and impulse purchases pushed unit sales up, but resulted in minimal value growth due to the low value of these products. As consumers were concerned about their economic prospects, due to an unstable economic environment, 2012 saw consumers display signs of caution in their shopping, resulting in fewer big-ticket toy purchases, and more pocket-money toys.
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