"Gum in Costa Rica" Published
Tobacco sales (which support sales of mint gum) experienced a sudden drop in 2013 due to new tobacco control legislation in the second half of 2012, This, coupled with the lack of innovation in 2012, has led to weak growth in gum in 2013. Manufacturers have been forced to change their marketing strategies by changing the format of products and flavours, launching temporary flavours, to regain interest in gum. Product sales have shifted from mint and other fresh flavours, favoured...
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