Market Report, "Breakfast Cereals in Hungary", Published
After a period of volume sales decline, breakfast cereals continued its recovery in 2013, posting small but improved growth. Breakfast cereals is not a mature category in Hungary yet, as is visible from its relatively small size. The rising health awareness and the widening range of products has positively affected the sales of breakfast cereals, balancing out the negative effect of the constantly rising unit prices. Despite the still-weak spending power in many income segments, the emergence...
View full press release