Market Report, "Noodles in Dominican Republic", Published
Noodles has great acceptance from local consumers. The main reasons are the low prices and the easy preparation of the different products in the category. Cups/bowl instant noodles are commonly consumed in workplaces by people who do not have much time to eat; all that is required is a microwave and three minutes for a relatively filling meal. Noodles are distributed primarily through independent small grocers and supermarkets, which cater to price sensitive consumers looking for cheap meal...
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