Dog Food in South Korea - New Report Available
Dog food recorded 6% value growth in 2013, with the performance being driven by dog treats and premium dry dog food. These two categories posted the fastest value growth, with an 8% rise, while economy dry dog food and mid-priced wet dog food both recorded a decline, with value sales falling by 2% and 3% respectively. This is explained by the fact that the trend towards premiumisation meant consumers were shifting away from economy and mid-priced products towards higher-priced premium...
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