Market Report, "Noodles in Belarus", Published
Economical consumption is the key market trend in both 2012 and 2013, with increasing share of lower priced brands and products. In the current economic conditions the purchasing power of the majority of consumers in Belarus decreased, while unit prices increased due to the weakness of the national currency. As a result, consumers had less disposable income to spend. As noodles are not considered essential products by the majority of Belarusians, consumers in Belarus either traded down to...
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