New Report Available: Ready Meals in Ecuador
The more packaged food is considered "processed" the unhealthier it is perceived in Ecuador. This is a perception caused by the general notion that the more natural a product is, the less full of chemicals it will be. In 2013, this did not significantly slow the growth of ready meals, as many consumers viewed this category as a means for quick meal preparation. This idea, if not addressed properly in ready meals has the potential to restrain growth over the...
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