New Market Report Now Available: Pet Care in South Korea
Pet care recorded a healthy growth rate in 2013. Most categories showed positive performances. In particular, increases in the cat population led to strong growth for cat food and cat litter, which impacted overall sales. Additionally, the pet care industry developed unique services for dogs, reflecting the humanisation trend. Cat-related products and cat food also became more diverse and the quality improved. Meanwhile, young consumers' interests in insects and small mammals continued to boost...
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