Ice Cream in the US - New Market Research Report
Retail volume sales of ice cream are projected to decline by 1% in 2013, due partly to an improving economy. Whilst economic conditions remained tough for lower-income Americans, higher-income consumers experienced the value of their homes increase and a good stock market performance. In turn, a rise in consumer confidence amongst more affluent consumers allowed them to take more trips to tourist destinations and shopping centres where they could eat ice cream in restaurants. As a result,...
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