Charge Cards in the US: New Research Report Available at Fast Market Research
Previous efforts by American Express to adequately advertise its charge card business contributed to an increase for the operator in the total value of charge card payments, cards in circulation and number of transactions. The American Express charge card has grown and lifted the category by focusing on more affluent members of society. The Gold Card, for instance, charges a US$125 annual fee, and provides incentives for hotels, airlines and a variety of other entertainment-related events. The...
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