SK&A Announces Physician Move-Rate Trends
SK&A, A Cegedim Company, today released an update of its “Physicians on the Move” report, which reveals the rate of change of office-based physicians by practice specialty. According to the report, the three-year average of physicians who moved to a new location or practice, retired, or passed away was 15.2 percent. Such changes create obstacles in maintaining quality physician-targeting databases and lists necessary to execute high-performing sales, marketing and market research initiatives.
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